Liverpool are pushing ahead with a feasibility study to further expand Anfield and take their capacity beyond 60,000.
Having opened their new Main Stand earlier this season, owners Fenway Sports Group are shifting their attention to the Anfield Road area of their stadium and have begun the process of assessing how and when to redevelop.
Outline planning permission is already secure for the site with Liverpool City Council – that runs until August 2019 – and the issue is the economic viability of the scheme.
Liverpool are working on a design, while also establishing how much it will cost, and how the bill can be met.
The Main Stand was constructed for around £114 million, but the additional corporate facilities have significantly increased revenue.
An Anfield Road development will include far more general admission tickets so, theoretically, will be more difficult to subsidise without sponsorship or the same volume of VIP matchday packages.
The area, directly opposite The Kop, also hosts visiting fans to Anfield. It currently holds a capacity of 9,000 and was most recently expanded in 1998, when an extra tier was added.
Liverpool have been buoyed by the success of their new Main Stand, widely applauded for its design and for meeting commercial expectations.
Every Liverpool home game this season has sold out, ensuring an additional capacity of around 8,500. Liverpool’s average attendance has now risen beyond 53,000. Previous studies have demonstrated the club could sell out 60,000 per week.
Should Jürgen Klopp’s side secure Champions League qualification in their remaining three games that too will have significant economic benefits for the club next season.
Not only would Liverpool be guaranteed Uefa income, but it would be the first time their new Main Stand hosts the European elite. That will also help increase matchday revenue given the additional home games in the Champions League.
Liverpool are to also relay their playing surface ahead of next season.
Liverpool’s immediate priority, however, is the submission of a planning application to redevelop their Kirkby Academy which will also become the first team’s training base.
The application for a newly developed training headquarters will be presented to city planners in the summer.